President and CEO of Bauer
Nike Hockey Tells Success Story at CEO Forum Presentation
April 22, 2004
DURHAM, N.H. - The University of New Hampshire CEO Forum will present
“Building Great Brands: the Nike Story,” on Thursday,
May 6, 8-10 a.m., at The New England Center in Durham. Chris Zimmerman,
president and CEO of Bauer Nike Hockey, will explore core principles
that built the Nike brand, and some of the speed bumps that were
encountered along the way. He will take a look back to the early
days of the company when founder Phil Knight and others were selling
track shoes out of the back of a station wagon to Bauer Nike's position
today as the largest sports and fitness brand in the world.
Bauer Nike Hockey, a fully owned subsidiary of Nike, Inc., is based
in Greenland. They are one of the leading makers of performance
ice hockey equipment and inline skates. To register for this presentation
or to become a member of the CEO Forum, call Barbara Draper at (603)
862-1107, or e-mail her at Barbara.Draper@unh.edu.
Initiated in 1997, The CEO Forum is an outreach program of the
UNH Whittemore School of Business and Economics and the Division
of Continuing Education serving CEOs, presidents, and senior managers
of companies in northern New England. The forum provides its members
with opportunities to meet and exchange ideas with their peers in
business and industry in an informal setting. The CEO Forum is sponsored
by the law firm of Pierce Atwood.