UNH Poll Finds New Hampshire Optimistic About Economy
Contact: Andrew Smith
UNH Survey Center
July 17, 2003
DURHAM, N.H. – New Hampshire residents are cautiously
optimistic about the state and the nation’s economic outlook, and
consumer confidence has stabilized after rising during the war with Iraq,
according to the latest Granite State Poll conducted by the University
of New Hampshire Survey Center.
The Granite State Poll is sponsored by UNH. Five hundred twenty (520)
randomly selected adults were interviewed by telephone between June 17
and June 30, 2003. The margin of sampling error for the survey is +/-4.3
percent. For more detailed results, visit the Survey Center Web site at
www.unh.edu/survey-center and click on Press Releases.
U.S. Business Conditions
After rising significantly in the spring of 2003, consumer confidence
in New Hampshire has stabilized. In the most recent Granite State Poll,
almost half (49 percent) of New Hampshire residents say they expect businesses
in the U.S. will experience good times in the next 12 months, 31 percent
anticipate bad times for United States businesses, and 20 percent think
conditions will be mixed. In the April 2003 Granite State Poll, 48 percent
of New Hampshire adults thought that business conditions in the United
States in the coming 12 months would be good, up from only 31 percent
“There was some concern that the rise in consumer confidence seen
in the spring reflected an overall increase in optimism because of the
war in Iraq,” said Andrew Smith, director of the UNH Survey Center.
“But the optimism has remained moderately high, indicating that
the long delayed recovery may well be on its way.”
However, Granite Staters are less optimistic about the long-term prospects
for the U.S. economy. Only 40 percent of residents believe that the U.S.
economy will experience continuous good times over the next five years,
41 percent expect periods of widespread unemployment and depression, and
19 percent see a mix of good and bad conditions. In the April 2003 Granite
State Poll, 43 percent said continuous good times were likely in the next
five years and 38 percent expected widespread depression and unemployment.
New Hampshire Business Conditions
Turning to business conditions in New Hampshire, the trend of
cautious optimism continues. When asked their expectations about business
conditions in the state over the next 12 months, 50 percent of adults
think New Hampshire will have good times economically, 32 percent feel
there will be bad times, and 16 percent foresee mixed conditions. These
figures are up slightly since the April 2003 Granite State Poll when 48
percent thought New Hampshire would have good times, 35 percent thought
we would have bad times, and 17 percent thought conditions would be mixed.
Personal Financial Conditions
When asked about their personal financial situations, New Hampshire
residents feel about the same as they felt three months ago. Thirty-five
percent of Granite State residents say they are better off now than they
were a year ago, 36 percent say they are worse off, and 28 percent say
things are about the same. When asked to assess their family’s finances
a year from now, most people think they will be about the same. Thirty-five
percent of New Hampshire residents believe they will be better off financially
a year from now, only 10 percent think they will be worse off, and 54
percent think they will be about the same.
Nearly two-thirds of New Hampshire adults think that it is a good time
to make major household purchases, such as furniture and appliances. Sixty-three
percent think that it is a good time to make a major household purchase,
23 percent think it is a bad time, and 14 percent think it depends.
There are few demographic differences in economic expectations
of New Hampshire residents, but there are meaningful political differences.
Republicans and conservatives are consistently more optimistic about current
and future economic conditions than are Democrats and liberals.
Younger adults are more likely to say they are better off financially
than they were a year ago and that they expect to be better off a year
from now than are older adults, many of whom have recently retired or
expect to retire soon.
Granite State Poll Methodology
These findings are based on the most recent Granite State Poll
conducted by the UNH Survey Center from June 17-30, 2003. A random sample
of 520 New Hampshire adults was interviewed by telephone. In 95 of 100
cases, the statewide estimates will be accurate to plus or minus 4.3 percent.
Results reported for other subgroups have potential for somewhat larger
variation than those for the entire population.
The data have been weighted to adjust for numbers of adults and telephone
lines within households, respondent sex, and region of the state. In addition
to potential sampling error, all surveys have other potential sources
of nonsampling error including question order effects, question wording
effects, and nonresponse.
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