Does Your Personality Influence Who You Vote For?
Media Contact:  Lori Wright
UNH Media Relations
October 31, 2008

REPORTERS AND EDITORS: John Mayer can be reached for interviews at 603-862-3851 and

DURHAM, N.H. – Does your personality influence who you vote for? The short answer is yes, according to John Mayer, professor of psychology at the University of New Hampshire. As Americans go to the polls in record numbers to vote for the next U.S. president, some voters will crave social stability and others will crave social change. Liberals and conservatives divide according to these personality preferences.

"Our votes are an expression not only of which candidates are best – the Republicans, Democrats, or those candidates of another party – but also of our own way of perceiving and thinking about the world and what is good or bad about it. Our personal perceptions and thoughts in this area (and others) have been shaped over time within our personalities," Mayer says.

Personality is interior and private, with no direct access to the outside world (everything is filtered through the senses: one’s eyes, ears, touch, etc.). For that reason, each person creates a mental world that represents the real one to a greater or lesser degree. Mental models guide each person and how he or she perceives the world, including those social features he or she they prefers or abhors.

Certain personality characteristics generally influence whether a person is a liberal or a conservative.

• View social inequities and preferred groups as unjust and requiring reform.
• Prefer atheists, tattoos, foreign films and poetry.
• Endorse gay unions, welfare, universal health care, feminism and environmentalism.
• Exhibit creativity, which entails the capacity to see solutions to problems, and empathy toward others.
• Tolerate complexity and ambiguity.
• Are influenced by their work as judges, social workers, professors and other careers for which an appreciation of opposing points of view is required.

• Willing to defend current social inequities and preferred groups as justifiable or necessary.
• Prefer prayer, religious people and SUVs.
• Endorse the U.S. government, the military, the state they live in, big corporations and most Americans.
• Are more likely to be a first-born, who identify more with their parents, predisposing them to a greater investment in authority and a preference for conservatism.
• Have a fear of death, reflecting an enhanced need for security.
• Are conscientious – the ability to exert personal self-control to the effect of meeting one’s own and others’ demands, and maintaining personal coherence.
• Need simplicity, clarity and certainty.

Mayer has published more than 100 articles, chapters, books and psychological tests, including his most recent book, “Personality: A Systems Approach.” In 1990, Mayer and Peter Salovey of Yale University coined the term Emotional Intelligence and provided the first scientific research on the topic. He has served on the editorial boards of Psychological Bulletin, Journal of Personality, Journal of Personality and Social Psychology and the Review of General Psychology. He holds a Ph.D. from Case Western Reserve University. His blog, The Personality Analyst, discusses other aspects of the presidential election and personality, and is available at


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