Social Media @ UNH:
Guidelines, Etiquette & Best Practices

While the University does not monitor social media content written or uploaded by students, we do encourage best practices and aim to illustrate the risks associated with social networks.

These three sections, written by UNH staff members, outline generalized guidelines that aim to help students, faculty and staff engage in social media while maintaining an awareness of etiquette and self-portrayal.

View our collection of downloadable social media icons.

Contact us for further questions and comments.

  • General Guidelines →

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    By Jim Graham, University Communications & Marketing, UNH Web Team
    These guidelines are designed to help UNH employees who create or contribute to University-related electronic social media to do so in a respectful, professional, relevant way to protect the University's reputation and mission. We recognize the value in this new medium and encourage participation by UNH units as long as it falls within their communication needs and goals. Read more ↓
    1. Recognize that everything you contribute to, or receive, on a social media site is in the public realm. You are responsible for whatever information you post.
    2. Every UNH employee has a basic responsibility to safeguard and preserve the assets and resources of UNH and its component institutions and to conduct work duties in an ethical and professional manner. See the University System of New Hampshire Standard of Conduct and Personnel Policies.
    3. The same professional standards expected of you on the job should be applied to your conduct in UNH-related social media matters.
    4. Post meaningful, respectful comments that are relevant to your position at UNH. So, please—no spam, or remarks that are off-topic or offensive.
    5. Use commonsense and courtesy in creating University-related social media content. If you have even the slightest doubt, ask your supervisor if the content you want to post is appropriate—BEFORE you post it!
    6. Stick to your area of expertise when posting.
    7. If the public shares an opinion that you disagree with on a UNH-related social media site or issue, keep your response appropriate, professional, and polite. Sometimes, it is best to not respond at all.
    8. Be aware that social media sites’ terms of service and privacy policies can change, without notice. In general, social media sites are privately owned and operated
    9. Please, never comment on anything related to legal matters or pending litigation.

    Questions? Email Jim

  • Risks & Best Practices →

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    By Petr Brym and Martin England, UNH IT
    Social media is everywhere.

    It keeps you in touch with your best friends, but it can be your worst enemy when not used safely. Take an active role in protecting your privacy; read on to learn how. Read more ↓

    Some friends are not forever: What you thought was a playful comment when you posted it can quickly be turned against you, if one of your on-line friends stops being your friend. Be thoughtful about the comments and photos you publish -they are forever. What you post on one social media site could show up in other site or accounts without any action or control on your part. Never post anything you would not want to see on the front page of a newspaper or online news site, and learn about the security features of the social media you are using.

    Protect your credentials: Social media providers and sites differ in how well they protect your password and other sensitive information. If you use the same password for all services, a hacker can guess it on the least protected system, and can then access your other accounts.Use different passwords, use strong password and protect them. See the Safe Password sidebar to learn how.

    Look out for identity theft: The internet allows for people to create false identities, fake accounts, and misrepresent other individuals’ thoughts and opinions. People can pretend to be someone else (even you!) and solicit information or communicate with others.Be sure you know with whom you are communicating on the Internet. Verify their identity if you are not sure. Call them or ask them in person to confirm.

    Not all web links are safe: Information published on social media sites is not vetted or verified.You can never be sure published links and attachments are legitimate or safe. There are situations where a friend may post something they are not aware is malicious. Do not click on links or open attachments that you cannot verify as being legitimate and safe.

    Don’t find yourself alone: Many free social media services are limited in what they can and what they will do for you if your account is hacked or abused in any way. While the service provider may be willing to shut down your account to prevent further damage, by doing so, they also prevent you from investigating and retrieve your legitimate information. This is not a strong deterrent for further criminal activity on the part of the alleged perpetrator. Choose social media services that are known to be helpful in such situations, and guard your passwords and other personally identifiable information against everyone.

    Protect your personal safety: Criminals use social media sites to determine when someone is home (or not). Avoid posting details about your location, as this creates risks for your personal safety. 

    Recognize if your Social Media account was hacked and take action: Hacked or defrauded accounts typically post links or information you did not create, or show login sessions and other activity you cannot explain. If you think your personal social media account was hacked, call the social media’s customer support line immediately. Change your passwords on all your other internet-based accounts as well. If you think any UNH-related social media account has been hacked, just as with any security breach, contact the UNH IT Service Desk at 603-862-4242 immediately, and also contact the service provider immediately. Change all your UNH passwords immediately as well.

    Questions? Email Petr Brym or Martin England

  • Etiquette & Awareness →

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    By Jason Boucher, UNH Social Media Coordinator
    Keep the social in social media. Encourage a sense of community by interacting with your audience and engage with them through your social networks. Create conversation by inviting comments and asking interesting questions, posting unique photos, and delivering quality stories. Read more ↓
    1. Share useful information and links.
    2. Follow back, especially your fans and interesting people within your field or relevancy.
    3. Blog often. The more original content you create, the more often your readers will interact.
    4. Participate in networking events both online and offline.  Appearing offline can help you connect with people and prove you’re not a robot, but someone that connects with his or her audience.
    5. Don’t judge or condemn other people. Be respectful, accepting feedback and criticism with respect.
    6. Interact with your audience. Create a conversation.  Ask questions. Be engaging!
    7. Blogging or tweeting as a professional or for your company? Don’t let personal opinions get in the way. Be professional and let your fans comment or help steer the conversation. See your company’s social media policy for more information.
    8. Share photos, videos, and links to relevant stories in the news, along with your originalcontent. It makes you more rounded and can help build your audience.
    9. When tweeting, use a #hashtag about your topic and when appropriate, incorporate the @twitterhandle of the person you’re tweeting about. This will help provide better search results and alert fellow tweeps that you’ve mentioned them.

    Questions? Email Jason