The University of New Hampshire has a New Logo!
UNH is forging ahead in the ever-changing, ever-evolving landscape of higher education as a student-centered, research intensive, highly engaged, residential public university.
The logo will be used by the university's three campuses in Durham, Manchester, and Concord for digital, print, and environmental branding. The new institutional mark joins the visual identity system that also includes the university seal and the Wildcat logos used by UNH Athletics.
The logo was enthusiastically chosen by an advisory panel of students, alumni, faculty, and staff. The panel reviewed ideas and suggestions from hundreds of people who care deeply about UNH and its image.
This work was developed over fourteen months in partnership with respected design firm Chermayeff & Geismar & Haviv.
The result is a world-class logo that boldly distinguishes and represents New Hampshire's flagship public research university.
December 7, 2013 New logo introduced.
January 2014 Transition logo on top-level UNH websites and major university-wide publications.
February 5, 2014 Business cards and stationery with the new University graphic identity available from UNH Printing Services. Please contact Kim Humphus or firstname.lastname@example.org to place an order.
February 19, 2014 Powerpoint templates available for download.
February 21, 2014 Logo master set available for download.
February 28, 2014 Publish visual identity guide and specifications.
July 2014 Thompson Hall logo elevated to 'emeritus' status, after 15 years of devoted service.
What is the UNH logo? The new UNH logo consists of the emblem (the "shield") and the wordmark (the words "University of New Hampshire"). The logo and the University seal comprise UNH's institutional visual identity system. The Wildcat images and mascots constitute UNH's Athletics visual identity system.
When can I start to use the new UNH logo? The new logo will be available for print and on the web as soon as the guidelines for use are published here in February 2014.
When do I need to stop using the old logo? You may use your existing letterhead, business cards, brochures, apparel, signage, etc., until June 30, 2014. By that time, we expect to have phased out printed and online appearances of the old logo.
How do I get business cards and letterhead? Business cards and stationery with the new University graphic identity are available from UNH Printing Services after Feb. 5. Please contact Kim Humphus or email@example.com to place an order.
When does the logo have to be changed on my website? You have until June 30, 2014 to make the change. Check in with your web developer on making the change. We’ll have toolkits available in February for sites not managed by Web Solutions.
Do we need to purchase the font that is used in the word mark?No. The font, Glypha, is reserved for use in the UNH word mark exclusively. We will have font recommendations for other uses in February. University Communications and Marketing will provide standards and guidelines for their use in digital, print, and environmental media, as well as a secondary color palette.
Who do I contact about using the logo? We anticipate that the guidelines will answer most of your questions. Until they are published and if you require further guidance, please contact Jennifer Adams, 603.862.1460 in University Communications and Marketing.
How do I order merchandise using the new logo? You or your vendor can request an appropriate logo file from Jennifer Adams in University Communications and Marketing. Approval of your item is required. Please have your vendor email the artwork for final approval to Jennifer Adams.
Vendors, please note: As with our successful Wildcats graphic identity system, items intended for sale using the new logo must be licensed through the Collegiate Licensing Company and are subject to royalties. Please visit clc.com or contact firstname.lastname@example.org for more information.
Logo Master Set
Graphic Identity Guidelines