EXPLORATIONS IN ENTREPRENEURIAL MANAGEMENT
MGT 732 - FALL 1997
TR 2:10-3:30 - McConnell 201
Professor Michael J. Merenda, Ph.D. Secretary: Carol True
Conferences:
I am anxious to meet with you outside class to discuss any concerns or questions you may have pertaining to the course or other areas where you think I may be of assistance. I will be available to meet with you at any mutually agreeable time.
Course Description:
Examination, analysis and study of entrepreneurs, entrepreneurial ventures and the entrepreneurial process in new, evolving and established organizations. The development and presentation of a formal, written business plan.
Required Reading:
1. Donald Vaughn, Financial Planning for the Entrepreneur, Prentice-Hall (NJ: 1997).
2. David H. Bangs, Jr., The Business Planning Guide, Upstart Publishing Company, Inc. (Chicago 1992).
3. David H. Bangs, Jr., The Business Planning Worksheets, Upstart Publishing Company, Inc. (Chicago 1992).
4. Reading packet, WSBE
Course Focus:
The course focuses on entrepreneurs, entrepreneurial ventures, and the entrepreneurial process through case study and development of a formal business plan. Entrepreneurs attempt to create value for customers, themselves, and investors through the exploitation of market opportunities, the management of risk appropriate to the opportunity, and the mobilization of human, technical and organizational resources. Entrepreneurs are creative visionaries that turn business concepts into profitable business ventures. The course looks at how entrepreneurs develop innovative strategies aimed at goal achievement by effectively linking internal core competencies to external competitive advantage. The entrepreneur is the linking pin and motivational force behind continued capital formation and organizational success. You can think of this as E=C4 where:
E = Entrepreneurship
C1 = Concept
C2 = Customer
C3 = Competency
C4 = Capital
Business Plan
The principle project is development and presentation of a formal, written business plan or consulting report for a well defined business concept, start-up business, or franchise. You are to use Bangs, The Business Planning Guide in preparing your business plan.
GROUND RULES: All students are expected to attend class regularly, to contribute to class discussion, and to submit work in finished form by the due date. Late papers will lose one full grade for each day it is late. The instructor reserves the right to give unannounced quizzes and to substitute cases or assignments at any time during the semester.