DIRECTOR OF SPORTS COMMUNICATION, MARKETING, AND PROMOTION
Classification:
PAT
Function of Job:
Under administrative direction of responsible administrator to be responsible for managing the gathering/dissemination of all institutional sports information throughout the nation, and for directing the division's marketing/promotion efforts with major emphasis on producing greater revenue for financial support.
Characteristic Duties and Responsibilities:
- Be responsible for coverage of home and away sports events including press box supervision, post-game notification to various media outlets, supervision of statistical crews and other game management personnel.
- Be responsible for development, organization and implementation of marketing, publicity and promotional activities related to athletics/recreational sports, including season/single game/group ticket sales; sale of advertising space in programs, schedule cards, tickets, schedule backs and other printed material; liaison with outside booster organizations; coordination of half-time/pre-game shows and banquets; and assisting with other fund-raising activities.
- Be responsible for coverage of all contests, conferences and policies, including coordination with the media.
- Supervise compilation and dissemination of statistics for men's and women's sports.
- Write, edit and supervise publication of major brochures and/or game programs for assigned men's and women's sports.
- Provide press releases, photographs and other requested athletics information to the media, and promote a 'positive image for the college/university, division,' departments and/or any individuals deserving special recognition.
- Maintain appropriate files on all student athletes, coaches and sports for record-keeping and historical purposes.
- Hire, train, supervise, evaluate and assign work to sports information and clerical staff, marketing interns, and work-study students as assigned.
- Attend meetings and act as institutional representative at various ECAC, Hockey East, Yankee Conference and SID functions.
- Establish and maintain effective relations/rapport with coaches, student athletes, administrative staff and students.
- Perform other related duties as assigned.
Minimum Acceptable Qualifications:
- Bachelor's degree in appropriate field.
- Three years of related experience, including journalistic writing relevant to sports communication and marketing.
- Excellent communications skills, both oral and written.
- Supervisory ability.
- Public relations skills.
Additional Desirable Qualifications:
- Knowledge of sports statistics.
- Familiarity with the college/university at which employed.
Effective Date: 10/12/87