DIRECTOR OF SPORTS COMMUNICATION, MARKETING, AND PROMOTION

Classification:

PAT

Function of Job:

Under administrative direction of responsible administrator to be responsible for managing the gathering/dissemination of all institutional sports information through­out the nation, and for directing the division's marketing/promotion efforts with major emphasis on producing greater revenue for financial support.

Characteristic Duties and Responsibilities:

  1. Be responsible for coverage of home and away sports events including press box supervision, post-game notification to various media outlets, supervision of statistical crews and other game management personnel.
  2. Be responsible for development, organization and implementation of marketing, publicity and promotional activities related to athletics/recreational sports, including season/single game/group ticket sales; sale of advertising space in programs, schedule cards, tickets, schedule backs and other printed material; liaison with outside booster organizations; coordination of half-time/pre-game shows and banquets; and assisting with other fund-raising activities.
  3. Be responsible for coverage of all contests, conferences and policies, including coordination with the media.
  4. Supervise compilation and dissemination of statistics for men's and women's sports.
  5. Write, edit and supervise publication of major brochures and/or game programs for assigned men's and women's sports.
  6. Provide press releases, photographs and other requested athletics information to the media, and promote a 'positive image for the college/university, division,' departments and/or any individuals deserving special recognition.
  7. Maintain appropriate files on all student athletes, coaches and sports for record-keeping and historical purposes.
  8. Hire, train, supervise, evaluate and assign work to sports information and clerical staff, marketing interns, and work-study students as assigned.
  9. Attend meetings and act as institutional representative at various ECAC, Hockey East, Yankee Conference and SID functions.
  10. Establish and maintain effective relations/rapport with coaches, student athletes, administrative staff and students.
  11. Perform other related duties as assigned.

Minimum Acceptable Qualifications:

  1. Bachelor's degree in appropriate field.
  2. Three years of related experience, including journalistic writing relevant to sports communication and marketing.
  3. Excellent communications skills, both oral and written.
  4. Supervisory ability.
  5. Public relations skills.

Additional Desirable Qualifications:

  1. Knowledge of sports statistics.
  2. Familiarity with the college/university at which employed.  

Effective Date:     10/12/87