Publicity Assistant

Location: 
New York, New York
Publication Date: 
Tuesday, July 30, 2013 (All day)
Company Name: 
YC Media

YC MEDIA (www.ycmedia.com) is a food-and-beverage focused public relations firm specializing in retail brands, culinary talent, cookbooks, and restaurants. We have worked with some of the biggest names in the food world (Jamie Oliver, Emeril Lagasse, Ferran Adria, Curtis Stone, the Voltaggio Brothers), as well as some of the most interesting brands in the marketplace (Southern Living cookbooks, Pie Face, Nudo, Calphalon and Taste #5).
Services include: strategic communications, brand development, media relations, crisis communications, media training, social media strategy & execution, special events, partnerships, and book tours.  
About the Position:  YC MEDIA is looking for a Publicity Assistant with strong writing and communication skills, preferably with some public relations experience. Candidate should have a strong work ethic, as well as a passion for food. The Publicity Assistant will work closely with the Director of Media Relations to help execute publicity campaigns, including media research, press material development, and special events coordination.
Responsibilities:

  •   Write press materials including press releases, pitch letters, bios
  •   Research and organize media lists and press contacts
  •   Handle media requests
  •   Coordinate details for interviews, photo shoots and television segments
  •   Select pitching and media follow-up
  •   Manage press clippings
  •   Creation of weekly press and status reports

Expectations: Great attention to detail. Self-starter who takes initiative. Someone who wants to really get to know the local and national media and will scour lifestyle magazines, newspaper food sections in major markets, and the top food blogs for relevant information. Computer skills including Microsoft Office suite (Word, Excel, etc.).