UNH Color Palette for Print 
Color is one of the most important components of our brand identity. The colors we choose make an immediate impression on our audience, and play a large role in memory retrieval. Therefore color can significantly impact someone’s perception of our brand. Blue, the University’s color, conveys importance and confidence without being somber or sinister. Blue, especially darker blue, is associated with intelligence, stability, and unity.
To understand the importance of keeping colors consistent, think about your
favorite sports team. Immediately, colors come to mind. The Celtics are
green, the Sox are red, and the Lakers are yellow and purple. Think of
a prominent corporation with a strong brand identity. IBM is blue, Target
is red, and UPS is brown. Today, UPS goes so far as to ask customers, “What can brown do for you”?
The University’s primary colors are 288 (blue), black, and gray. The University
logo and wordmark should be printed in blue or black, or be reversed out (white)
of your predominant color.
The colors of the secondary palette have been selected to complement the
primary colors. They were chosen to work well as accent colors, a subtle
background behind typography or other graphics, or in other situations where
a restrained use of color is desired. Darker colors may be used for reverses.
We recommend working with these colors when designing your materials.
University colors are based on the Pantone Matching System (PMS). Pantone
colors are provided for coated and uncoated paper. Also provided are four-color
process ink formulas (CMYK), color digital display values (RGB), and hexidecimal
values for the web.
Consistency in messaging (discovery) and in presentation (color) is critical
in reinforcing the University of New Hampshire brand identity.