Graphic Identity on the Web
The UNH Web site is complex. Visitors know they are at an official University of New Hampshire site when the school, college, department, or organization’s information appears below its UNH-approved masthead.
Masthead Specifications
The University logo and wordmark must be featured prominently in the upper left portion of the masthead. The sub-entity name should appear in Myriad Bold or Verdana type below the wordmark. The type size of the sub-entity name is not to exceed 30 pixels in height (may be smaller). Acceptable colors for the masthead are Blue (000066) with white (ffffff) lettering, or white (ffffff) with blue (000066) lettering.
Additional illustrative elements are allowed provided that they are limited to the right third of the masthead and do not visually compete with the wordmark and logo. They must be approved by Editorial and Creative Services.
Web sites designed prior to January 2009 may be exempt from these guidelines until they are redesigned in the future. Before beginning a redesign, please contact us at Editorial and Creative Services: (603) 862-1460 or e-mail.
Variations
There are no variations. The logo and wordmark must not be stretched, shortened, or otherwise altered in any way.
Color
The official University blue for the Web is #000066. Use of Web safe colors is strongly recommended. Web safe colors look the same on every browser. Provided are some suggestions for color palettes that work well with the UNH blue and are Web safe.
Primary Colors
May be used in larger blocks. Also may be used for navigation below the masthead and horizontal nav bar.
000066 |
CCCCCC |
333333 |
999999 |
990000 |
669966 |
6699CC |
FFCC33 |
CCCCFF |
Suggested Accent Colors
Other colors may also be used in small quantities.
FF6600 |
006699 |
666633 |
336600 |
663399 |
993300 |
Type Size
The University recommends the use of the scalable em unit for font sizes wherever possible. When used with fonts on the Web, an em unit is used to measure fonts in relation to the specified browser font size.
Font sizes will be proportional to the specified font in a browser’s preferences, which is controlled by the user and is adjustable by the user. For example, 1 em is 100 percent of the specified font. This will account for sight-impaired users who need to set their font sizes larger than most.
Photography and Video on the Web
The Web is a highly visual medium in which text and images work together to attract and hold viewers’ attention. Scanners and digital cameras have made it easy to upload images to Web sites. Photographs must be vivid and of high quality. Otherwise, they don’t belong online. Today, technology has also made posting of video relatively simple. As with photography, any video clips must be of the highest quality. If not, they should not be included in your Web page.
Keeping Your Pages Updated
Owners/administrators of Web sites hosted on the UNH server and those affiliated with the University of New Hampshire and hosted elsewhere are responsible for keeping their pages updated and accurate. Web sites must be reviewed by the owner or administrator every six months to ensure the accuracy and relevance of the content displayed. Out of date pages must be deleted or archived. Web sites that have not been updated within 18 months will be archived. These sites will not be searchable.