Graphic Identity for Stationery and Business Cards
Official UNH stationery and business cards must be ordered through Printing Services by calling (603) 862-0537.
University policy requires that all University offices and departments use the standard stationery formats available. The office or department name, location, and telephone number are generally included, along with the University’s wordmark and logo. All stationery needs can be handled by Printing Services. If there is a format question about your job, Printing Services will refer you to Editorial and Creative Services.
The current paper standard for University stationery is 24 lb. Strathmore
Writing, laid finish, white, printed in University blue (PMS 288). Printing
Services can supply an approved list of optional paper stocks and comparative
prices for recycled and recyclable papers.
If you have questions about your stationery and/or business cards, please contact us at Editorial and Creative Services (ECS): (603) 862-1460 or e-mail.
Business Cards
Business cards must follow the graphic identity guidelines. As with other stationery items, Printing Services will work within the guidelines to accommodate your specific needs. One note of caution: please attempt to include only primary contact points on your business cards. With mobile phones, websites, e-mail, and fax the norm rather than the exception, cards become increasingly busy. Also, keep your message to one side only. As cards are typically placed in rolodex-type files, material on the reverse goes unseen.
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In accordance with University policy, the logo and wordmark must be used on all stationery items (letterhead, envelopes, business cards), as well as on all advertisements. The logo and wordmark must also be used on all signage. Their use is also strongly recommended in all slide or multimedia presentations, videos, and web pages.
Student Business Cards
Students may also print business cards, but they must conform with the approved template.
Stationery and Business Cards within the University
Colleges, schools, and departments
Editorial and Creative Services (ECS) provides graphic identity support to the College of Engineering and Physical Sciences; College of Liberal Arts; College of Life Sciences and Agriculture, which includes the Thompson School of Applied Science; College of Health and Human Services; Whittemore School of Business and Economics; and the Graduate School. Each has its own distinct identity, but is also part of the University’s identity. The University and its academic divisions depend on one another for their success and reputation.
University policy requires that these UNH schools and colleges use the standard
stationery formats available through Printing
Services. The office or department
name, location, and telephone number are generally included, along with the
University’s wordmark and logo. Student business cards are also available. Most stationery needs can be handled by Printing
Services.
ECS also provides brand identity guidance to other academic units.
Stationery and Business Cards for Cooperative Extension
As a major outreach arm of the University, Cooperative Extension has a presence in all 10 New Hampshire counties. The wide-ranging work of Cooperative Extension staff and their volunteer colleagues offers a powerful reminder of the University’s impact on the state’s citizens.
University policy requires that all Cooperative Extension offices use the
standard stationery formats available through Printing Services. The county
name, office location, and telephone number are generally included, along
with the University’s wordmark and logo. Most stationery needs can be handled
by Printing Services.
Stationery and Business Cards for Institutes and Partners
University policy requires that all units within UNH as well as external partners use the standard stationery formats available through Printing Services when representing the University.
All secondary logos are to be subordinate to the UNH logo and wordmark in both size and placement. Secondary logos either representing research and service entities within UNH, or external partners must not compete visually with the UNH logo and wordmark. Maintain proper distance between the UNH and secondary logo. Doing so will call attention to the secondary brand without diminishing the impact of its association with the University of New Hampshire.