Graphic Identity in Print
The UNH Wordmarks
There are several approved versions of the UNH wordmark for print publications. These are designed to afford maximum flexibility for print publications. Their use is mandatory for all University publications.
When resizing the wordmark or any other downloadable graphic e.g., the logo, it is critical that it be resized proportionately. Use the shift key when drag-sizing (this applies to both Macs and PCs) or use equal percentages when using a scaling tool. Otherwise the image will distort.
There are no variations permitted to the UNH wordmarks. Visit downloads to access all approved UNH wordmarks. If you cannot find your department, please contact Editorial and Creative Services. We will be happy to assist you. If you’re unsure about which version of the wordmark to use, please contact us at Editorial and Creative Services (ECS): (603) 862-1460 or e-mail.
Color Palette for Print
The University’s primary colors are Pantone 288 (blue), black, and Pantone 429 (gray). The University logo and wordmark should be printed in blue or black, or be reversed out (white) of your predominant color.
University colors are based on the Pantone Matching System (PMS). Pantone colors are provided for coated and uncoated paper. Also provided are four-color process ink formulas (CMYK), color digital display values (RGB), and hexidecimal values for the Web.
The colors of the secondary palette have been selected to complement the primary colors. These are the colors to use when designing your materials.
If you’re unsure about which color system to use, please contact us at Editorial and Creative Services (ECS): (603) 862-1460 or e-mail.
Family of Fonts for Print
The UNH font families are Adobe Garamond, Minion, Myriad, Gill Sans, and Trajan. Use of these fonts supports a unified look and feel across the University’s print communications.
Serif fonts
Adobe Garamond and Minion are the standard fonts used by the University for promotional materials ranging from booklets to business cards, posters to PowerPoint presentations. Minion is similar in appearance to Garamond; however, Minion is more compact and may be useful where space is at a premium.
Sans serif fonts
Myriad and Gill Sans are used by the University as secondary fonts in applications such as major brochures, catalogs, and newsletters where a diversity of type style is required. Myriad offers a more condensed alternative to Gill Sans—though the two fonts are similar in appearance and effect.
Display font
Trajan is the display font used in the University’s wordmark.