• A girl looks at a crab
    A brand isn’t a tagline or a logo – it is our reputation.
  • Women row in the morning
    It reflects what we do best, expressed through the authentic and compelling stories we tell in print and broadcast, and online.
  • A red boat with two scientists
    Using brand standards ensures that what UNH is – and who we all are - stays consistent with our many stakeholders and the public.
  • A young woman with an airplane
    A strong and appealing visual identity helps to define UNH’s reputation, and in turn contributes to our ability to recruit outstanding students, faculty and staff.
  • A deep sea diver emerges from the sea.
    The UNH brand engages alumni and attracts both private and public support.
We tell stories that distinguish UNH as one of America's leading public research universities—a highly engaged, student-centered, residential university that transforms lives.
Created in spring 2014, CPA collaborates with leaders and other colleagues across our three campuses to frame the characteristics that make UNH unique and then to express those characteristics creatively and boldly in targeted media, internally and externally.

Stewards of the UNH Brand

With student recruitment, alumni and donor engagement, and advocacy for UNH as our three primary missions, CPA serves the university with:

  • Strategic branding
  • Content creation in all media, on all platforms
  • Federal, state, and community relations
  • Social and traditional media relations
  • Internal communications

Your story is UNH's story.

CPA publishes the university's principal communications channels, such as UNH Magazine, UNHToday, unh.edu, UNHConnect, and others.


Communications and Public Affairs
CPA is part of University Advancement
New England Center
15 Strafford Avenue, Ground Floor
Durham, NH  03824