Our Story is the UNH Brand

The University of New Hampshire inspires innovation and transforms lives.

Our Brand Pillars

Global reach
360° experience

Together these six pillars form the foundation of the UNH brand.

Tell Your UNH Story

The UNH Brand Book

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Our brand is more than a logo, tagline or graphic identity. It is everything that we do, say, design, print, post, tweet and broadcast.

DIY Toolkit

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We have the tools and materials you need to produce properly branded postcards, invitations, posters and other useful communication media.

Work with CPA

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CPA provides strategic communications leadership for UNH. Got an idea for a story or project? Share it with us!


Photography, writing and video combine to showcase the innovative people and amazing stories of UNH

Recent Publications

University of New Hampshire's 2015 Research Review

Discover how donor gifts directly support UNH through a new print that highlights the impact of philanthropy.

Public Affairs

We help the university understand and anticipate issues, advocate for public policies that advance our strategic goals and coordinate UNH’s key messages to grow its reputation.

Recent Initiatives

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UNH Works
A grassroots campaign dedicated to keeping UNH affordable and growing the NH economy.

emblem of UNH Catch

A newsletter connecting the Seacoast and UNH via public events, news and features.

Social Media & Digital Production

#UNHSocial leads the way in higher ed for social media. Digital production is the engine that drives our messaging.

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UNH Mobile app

Everyone in our community shares responsibility for promoting the UNH brand and helping to personify the pillars. As a leader in this effort, CPA is a resource for all.


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UNH Brand Book
Discover the six pillars of the UNH brand.

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Visual Identity Guidelines
Specifications for proper visual treatment of the UNH identity.

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Branded Materials
Downloadable resources to enhance your UNH projects.

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UNH Logo Downloads
All UNH logo and wordmarks – for both print and digital use.