Our Story is the UNH Brand

Our brand is our students, our alumni, our faculty and staff, our community, our values and beliefs–everything we create in education, research and outreach to improve people’s lives and the world in which we live.

Our brand is more than a logo, tagline or graphic identity. It is everything that we do, say, design, print, post, tweet and broadcast. We are the stewards and storytellers for this great university. Our task is to herald its stories with pride and brilliance, everywhere.

Our Brand Pillars


UNH faculty, staff, students and alumni are entrepreneurial, independent thinkers and creators who help solve some of the world's toughest challenges.


We create and celebrate our successes every day in the ways we learn, work together and demonstrate excellence through life-changing research, scholarship, service and philanthropy.


Working together, we create sustainable, pragmatic solutions to tackle the world’s environmental, social and economic challenges.

Global reach

In barren regions of the Arctic, remote villages and exotic urban centers, UNH students, faculty and staff researchers pursue missions that extend our international reachIn turn, we enthusiastically seek out and embrace opportunities to invite the world to join us at UNH.


Some boundaries are meant to be crossed. Joining UNH from across the country and around the world, our students, faculty and staff represent a rich diversity of racial, ethnic, cultural and religious backgrounds, mental and physical abilities, sexual orientations, gender identities and more. Our commitment to civility, inclusiveness and diversity is central to who we are.

360 experience

What does it mean to live, work, play, explore and make friends at one of the nation’s most engaging universities?

Wildcats enjoy a thriving, 360-degree experience, with eight schools and colleges, a graduate school, a law school, more than 200 degree programs, 250 student organizations and 20 interscholastic athletic teams. The main campus in Durham is one of America’s most beautiful and just minutes from the Atlantic Ocean. Our Manchester campus is at the heart of the vibrant New Hampshire’s “silicon mill yard.”

students on main street in durham

The UNH Brand Book

A brand is a promise that is continually reinforced. It is an authentic story that is told in the very moment that someone hears, reads, sees or experiences the University of New Hampshire.

unh diy toolbox

DIY Toolkit

We have the tools you need to produce properly branded postcards, invitations, posters and other useful communication media.

Recent Achievements


Stories: UNH Today

We tell the stories of UNH — and deliver them right to your inbox. Seems like a pretty good deal.

UNH Today Logo

Read UNH Today

Public Affairs

Public Affairs: UNH Works

Over 3,500 concerned citizens have banded together to stress the importance of higher education in New Hampshire through our advocacy campaign.

Visit UNH Works

Social Media

unh social media

Social Media: #UNH19 Orientation

Introducing new Wildcats through Twitter, Vine and Facebook.

Email Newsletters

UNH email newsletters

Email Newsletters: Wildcat Parents

Parents share their greatest asset with us when they drop their Wildcats off at UNH. We like to keep them updated.

Read 'Wildcat Parents'

UNH Parents


UNH Impact publication

Publications: Impact

How do the gifts of donors directly support UNH? This new print publication highlights the impact of philanthropy.