The Boston Globe Ad on Challenger disaster creates an uproar in N.H. > > MANCHESTER, N.H. - Patrick J. Buchanan came under sharp criticism > yesterday for running a television ad that includes footage of the > space shuttle Challenger explosion 10 years ago, which killed > seven people, including New Hampshire schoolteacher Christa > McAuliffe. > > Michael Garrett, a friend of McAuliffe's who is assistant > principal at Concord High School, said yesterday that he was > shocked and saddened that Buchanan would continually air a > commercial that shows the fiery moment in which the Concord > science teacher and her six fellow astronauts were killed. > > ``If Mr. Buchanan had a shred of sensitivity to the pain of the > Challenger explosion in New Hampshire, he would know better than > to use it to tout his personal ambitions,'' said Garrett, who is > coordinating a commemoration of McAuliffe to be held later this > month. > > Buchanan, who is well-known for aggressive television advertising, > began running the ad in New Hampshire this week in what a > spokesman called a ``full buy'' of air time. > > Peter Robbio, executive director of Buchanan's New Hampshire > campaign, said the campaign was aware McAuliffe was from New > Hampshire and aboard the Challenger. > > ``We tried to pick defining moments'' of when Buchanan was with > President Reagan, Robbio said. The ad shows video of the > Challenger explosion, followed by a photo ``of when Buchanan was > at the side of the president when they were informed of the > shuttle disaster. It was a memorable moment,'' Robbio explained. > Another spokesman said Buchanan had informed Reagan of the > disaster. > > A Buchanan spokesman, Michael Biundo, said he has received only > favorable comments on the ads. > > ``This was in no way trying to dredge anything up for the > McAuliffe family,'' Biundo said. Buchanan would not comment. > > Buchanan's rivals in the campaign also criticized the ad. > > ``I just find it offensive that they would take that tragedy and > inject it into the presidential campaign,'' said Tom Rath, > chairman of the Lamar Alexander campaign and a friend of the > McAuliffe family. > > Rath said the memory McAuliffe's death is ingrained in the psyche > of many New Hampshire citizens, especially as the 10th anniversary > approaches on Jan. 28. > > ``I don't understand the concept of using one of the most tragic > events in our state's history in a political commercial,'' said > Jim Courtovich, manager of Sen. Phil Gramm's New Hampshire > campaign. ``How could you not realize it just brings back so many > bad memories. Personally, I just don't see its purpose in a paid > political advertisement.'' > > Buchanan uses the footage to underscore the fact that he served > with Reagan in times of ``triumph and tragedy.'' Reagan was > president when the Challenger exploded. The ad, titled ``Adviser > 2,'' says Buchanan ``served the two most important presidents of > our time,'' Richard M. Nixon and Reagan. Buchanan was a > speechwriter for Nixon and communications director for Reagan. > > One of Reagan's best-received speeches was the one he gave after > the Challenger explosion. However, that speech was written by > Peggy Noonan, not Buchanan. Asked about Buchanan's role, Robbio > said Buchanan oversaw the development of the speech and was > ``ultimately responsible.'' > > McAuliffe, a teacher at Concord High School, was chosen after a > nationwide search to be a member of the seven-member Challenger > crew. She had planned to teach lessons from space. Her memory is > the subject of numerous commemorations in New Hampshire this > month, including lectures at Concord High and seminars at the > McAuliffe Planetarium in Concord. > > A spokesman for the planetarium declined to comment on the ad but > said the institution would prefer to focus on McAuliffe's ``living > memory ... her educational mission in astronomy and space > sciences.'' > > This story ran on page 23 of the Boston Globe on 01/11/96.

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