The following ad ran in New Hampshire on February 13, 1996 on WMUR News Channel 9 during the 11 o'clock news. Length of Ad is 30 seconds.
Transcribed by Katherine Piedra.
[Music begins; Dole walking among a crowd of Dole supporters with "Dole" signs; he is waving; Elizabeth Dole kisses a man on the cheek; along the bottom is "PAID FOR BY DOLE FOR PRESIDENT, INC."] Crowd: "Dole '96, Dole '96" [Camera scans to just the crowd with "Dole" signs] [Cut to Dole among crowd with signs.] [Cut to Dole speaking to crowd; printed graphic "PAID FOR BY DOLE FOR PRESIDENT, INC." disappears.] [Cut to Dole speaking to crowd; he's off to the right of screen; children are to the left back a little from Dole.] Dole: "We have reached a defining moment in America. Balance the budget." [Cut to Dole holding a white card up to the crowd.] Dole: "Welfare reform." [Cut to Dole speaking to the crowd; camera closes in on him, stopping at a head and shoulders shot.] Dole: "If you're able bodied, you ought to be able to work in America." [Cut to a side shot of Dole speaking; camera sways back and forth; Dole turns.] Dole: "Abolish parole for violent offenders." [Cut to Dole at the podium speaking to crowd.] Dole: "Basic values like honesty and decensy and . . . " [Cut to crowd; mainly young adults] Dole: ". . . responsibility." [Cut to Dole and Elizabeth Dole together with the crowd behind them.] Dole: "We want judges . . ." [Cut to a different angle, but the same scene.] Dole: ". . . who will strictly construe the constitution of the United States." [Cut to a view from above of the same scene.] Dole: "If they want to be social activists . . . " [Cut to Bob and Elizabeth Dole together] Dole: ". . . let them run for office." [Cut to Dole speaking.] Dole: "Steady leadership." [Cut to Elizabeth Dole on the left looking at a side view of Dole.] Dole: "Someone who's made . . . " [Cut to Dole speaking.] Dole: " . . .tough decisions." [Cut to Dole speaking from a different angle; printed graphic "Bob Dole's Conservative Agenda for America"] Dole: "And that's what this election is all about."